TRUWIND SUPREME AWARD

Verian and MSD

Love Better

The scale and difficulty of the challenge of – equipping youth with the knowledge, tools and capability to navigate and stop harm in relationships. The comprehensive and collaborative approach to the research and campaign development, the audaciousness of the campaign itself and the results all make Verian and the MSD worthy winners of the Supreme Research Effectiveness Award for 2024. This campaign and its research foundations are getting noticed worldwide because they positively impact society.

SUSTAINED IMPACT AND EFFECTIVE PARTNERSHIP AWARD

Truwind and FMG

Understanding the rural market: a longitudinal research programme for the good of the country’

This extensive research programme has been running and continually evolving over the last 13 years. The Truwind and FMG teams work very closely in a partnership model that provides unique and ongoing insights across the rural market. The results are used extensively by the FMG Leadership Team and Marketing Team to inform business strategy and have helped FMG grow to having the highest market share amongst rural insurers. The outcomes of the research programme have also been instrumental in FMG winning a number of insurance industry and marketing awards over the last 6 years.

RANZ MOST EFFECTIVE AGENCY AWARD

Ipsos

With ten entries and a strike rate of seven awards the judges felt that Ipsos were more than deserving winners of the inaugural Most Effective Agency of the Year Award.

DYNATA INSIGHT ORGANISATION OF THE YEAR

Tourism New Zealand nominated by Kantar Insights

Driving impact and innovation - how TNZ insights is shaping the future of New Zealand tourism

Tourism is one of New Zealand’s largest sectors, and COVID-19 had a significant negative impact on it. The new leadership in Insights at Tourism New Zealand, particularly under Ishita Mendonsa, has made noteworthy improvements in utilising evidence-based insights to support strategic decision-making within Tourism New Zealand and the wider industry. The scale and comprehensiveness of TNZ’s insights program are impressive, especially with its emphasis on outcomes and continual improvement. Feedback from satisfied industry partners highlights the value being delivered and the positive shift in perceptions. This is truly inspiring work in a vital sector.

INFOTOOLS INNOVATION AWARD

Ipsos and Te Puni Kokiri

Te Whakaatu a te Ritorito – research revealing the pathway for “where to from here?”

Ipsos used an innovative recruitment strategy to research difficult to reach Māori respondents in a very short timeframe. As a result, they exceeded their research goals, providing valuable insights for the well-being of Whānau across New Zealand.

OVATION RESEARCH RISING STAR AWARD

WINNER:

Jordan Ogilvy Lapish, Verian

Finalist: Mikayla Bourne, Kantar Insights NZ

Finalist: Valerie Zhang, Kantar Insights NZ

Finalist: Sarah McGruddy, Ipsos

Jordan exemplifies exceptional technical expertise as a qualitative researcher and has been a key driver in advancing culturally responsive, mana-enhancing research practices.

As a leading figure in Verian’s Cultural Insights Practice, his ability to integrate Te Ao Pākehā and Te Ao Māori  is already reshaping the perception of research among Pasifika and Indigenous communities in Aotearoa and with clients. Beyond his role, Jordan has shown strong leadership by mentoring colleagues and deepening their understanding of Te Ao Māori.

The judges were impressed by Jordan’s depth of performance across all criteria, particularly his influence on transforming the industry and his commitment to change. His leadership, mentoring, and innovation with participants, clients, and staff stood out, making him a clear choice for our Rising Star for 2024.

Jordan’s work promises to drive lasting impact, both within the research industry and beyond

OVATION RESEARCH BUSINESS TO BUSINESS CATEGORY

GOLD AWARD WINNER

DYNATA CONSUMER PRODUCTS CATEGORY

IPSOS CONSUMER SERVICES CATEGORY

GOLD AWARD WINNER

Ipsos and Air New Zealand

Flying through turbulent times – how customer insight helped Air New Zealand regain altitude

This entry showed smart thinking regarding reusing legacy research and data with advanced analytics to provide new and actionable insights to drive customer satisfaction. The impact of this work has been significant in helping Air NZ turn around previously declining customer satisfaction results and brand reputation. It also provides solid details of the ongoing role of research in building value in the business.

SILVER AWARD WINNER

Kantar Insights NZ and Air New Zealand

Insights to Suit

A well-written, credible entry with clear processes supported by solid results. Excellent use of experiential/observational CX research to help develop products and services with clear links through to immediate business impact and improvement in results.

INFOTOOLS FINANCIAL SERVICES CATEGORY

GOLD AWARD WINNER

Perceptive, Xero and Proximity New Zealand

Perceptive and Xero: Beautiful insights to win the hearts of small business

This entry outlines how the research program drives impressive business results in multiple markets. It is marked by huge scale, complexity, and a challenging change management brief.

2ND GOLD AWARD WINNER

Perceptive and BDO New Zealand

BDO New Zealand and Perceptive: Becoming the voice of business wellbeing in NZ

This is a great example of how carefully crafted research, with a modest budget, delivers the insights to create a highly valuable differentiator for BDO, with the results to prove it.

SILVER AWARD WINNER

Verian and The Commerce Commission

Banking on Change - How research is driving democratic dialogue on greater competition in personal banking

This entry showcases the kind of research needed to drive long-term change in highly regulated industries. The work was robust enough to withstand rigorous scrutiny and provided some very direct recommendations and practical next steps.

MEDIA CATEGORY

SILVER AWARD WINNER

Ipsos and TVNZ

Grounding the election debates in what matters most to New Zealanders

TVNZ created a special edition of the Ipsos Issues Monitor to provide real questions for the leaders’ debates. The results were used to frame the debates giving New Zealanders a direct voice and helping enable people to make informed decisions.

(no Gold awarded in this category)

TRUWIND SOCIAL, COMMUNITY AND NOT FOR PROFIT CATEGORY

GOLD AWARD WINNER

Verian and Ministry of Social Development

Love Better

A true collaboration between the MSD, agencies and young people themselves, this research drove the insights to give the “Love Better” campaign permission to engage in young people's lives using their language in social media and the evidence to allow the Ministry and Ministers to approve one of the most intrepid public sector campaigns of recent times.

With a hugely positive response, including significant changes in how young people cope with, think about, and seek support for breakups, we are creating hope that our next generation will be able to love better.

SILVER AWARD WINNER

Perceptive and The Commerce Commission

The Commerce Commission and Perceptive: Customer service tracking sparks organisational and sector transformation

This tracking program continues to drive significant positive change for telco consumers. Robust foundational research is augmented with industry data and other research to understand the essential issues, and tailor their presentation to all stakeholder groups.

2ND SILVER AWARD WINNER

Ipsos and NZTA Waka Kotahi

Our “Last Line of Defence”: A Mission to Make Safety a Top Priority for Kiwi Drivers

This multi-faceted research guided the development of the highly targeted and successful “Last line of defence campaign”, overcoming several potential pitfalls and challenges for audiences at various stages of the car buyer/ownership journey and, ultimately, making New Zealand’s car fleet safer.