Winning citationsSUPREME AWARD Research First and AgriTechNZ This year’s Supreme winner has it all – a difficult topic and stakeholder groups, an industry sector of national importance, multi-mode, multi-stages, future proofing and true collaboration across a variety of project stakeholders with incredible outcomes. This first-of-its-kind study creates a baseline for the primary sector and provides an understanding of the motivations, pressures and barriers faced by farmers and growers in adopting new digital tools. DYNATA SUSTAINED IMPACT AND EFFECTIVE PARTNERSHIP AWARD Glasshouse Consulting and Waka Kotahi This is an epic entry in term of its scope, effectiveness, and impact. The 25-year time frame of this research partnership is a feat, but ultimately, it is about a shared belief that insights well applied in this area will save lives. This entry made a point of recognising the many stakeholders and factors that have contributed to the impressive outcomes, like a 47% decrease in the fatalities per billion Km's travelled over the last 20 years. Reductions in speed related fatalities, deaths involving young drivers, fatalities where alcohol has been a contributing factor are all a testament to an epic research journey and partnership. IPSOS INSIGHT ORGANISATION OF THE YEAR Xero From Xero to Hero. An Insights function that has gone from a fragmented, back-room function to being at the heart of what the business does! The transition from establishing a research programme to a business activation programme that has contributed to impressive business growth stood out for the judges. INFOTOOLS INNOVATION AWARD Sapien, Perceptive and Nestlé Sapien and Nestlé made smart use of quantitative research and real-world transactional data to close that age-old gap between stated and actual behaviour. What impressed the judges most was how Nestlé and Sapien were able to overcome a skeptical audience using such a smart approach. This promises to set a precedent for all future attitudinal segmentations. INSIGHT COMMUNICATION AWARD Perceptive and Xero: The judges felt the smartest thing Xero did to communicate their segmentation was to consult the wide array of potential users up front about their needs. The multi-layered communication approach included an impressive interactive toolkit that helped them achieve their goal of ‘global scale with local nuance’. A masterclass in collaboration, relationship management and design which ensured a very successful implementation. OVATION RESEARCH RISING STAR AWARD Selecting a winner among seven outstanding candidates proved tough. One relatively new industry entrant stood out, demonstrating their contribution to research practice and business effectiveness as well as learning and innovating with new technologies. A client best captured their key qualities: swift learning, fearlessness, adaptability, positivity, hard work, and composure in complex situations - "a standout among the people I’ve worked with”. WINNER: Roman Gardner Hillman of NeedScope International Finalist: Francesca O’Neill of Perceptive Finalist:Priya Patel of Perceptive Finalist: William North of Kantar BUSINESS TO BUSINESS CATEGORY sponsored by NZ Marketing Magazine Platinum: Research First and AgriTechNZ This Platinum winner has it all – a difficult topic and stakeholder groups, an industry sector of national importance, multi-mode, multi-stages, future-proofing and true collaboration across a variety of project stakeholders with incredible outcomes. This first-of-its-kind study creates a baseline for the primary sector and provides an understanding of the motivations, pressures and barriers faced by farmers and growers in adopting new digital tools. (No Gold)
(No awards this year)
Platinum: Yabble, Foodstuffs and One Picture Foodstuffs seeks to be one of the world's most customer driven retailers. Their partnership with Yabble and One Picture continues to evolve and improve, enabling faster fact-based decision making throughout the organisation. Driven by a need to accelerate delivery of their Customer Promises, AI now helps the team make sense of the masses of open-ended responses collected and get to recommended actions faster for each of Foodstuffs Customer promises. In a game where speed is of the essence - this partnership is delivering at scale. Gold: Ipsos and Mitre 10 What lifts this entry above the ordinary is the way in which the research is embedded into a set of stores run by disparate managers – buy-in is assured right through the organisation in a way that assures efficient and effective operationalisation.
Platinum: Perceptive and Suncorp South Australia CTP This entry provides an excellent example of how well-designed research can help empower a large well led organisation to change rapidly and compete better by improving its focus on customers and what is important to them, while staying ahead of the regulatory requirements affecting the total market. Impressive market results supported by industry service awards add weight to the quality and lasting impact of this research. Gold: Ipsos and ASB Tackling a large unaddressed societal problem with consumer centered design techniques requires a multistage programme of research and a research company that can add value at each stage. A great example of the right research partner adding rigour and specialist know how to a large design thinking project. Great project results from impressive partnering and resulting capability development.
(No Platinum) Gold: Perceptive, DairyNZ and Proximity NZ This entry drips with best practice and a smart combination of multiple use and audience appropriate research techniques and analytical approaches to help tackle a range of tactical and strategic issues and opportunities over a long time frame. There is a clear link in this entry from the most recent insights and the current campaign and its results.
Platinum: Glasshouse Consulting and Waka Kotahi This is an epic entry in term of its scope, effectiveness, and impact. The 25-year time frame of this research partnership is a feat in itself, but ultimately it is about a shared belief that insights well applied in this area will save lives. This entry made a point of recognising the many stakeholders and factors that have contributed to the impressive outcomes, like a 47% decrease in the fatalities per billion Km's travelled over the last 20 years. Reductions in speed related fatalities, deaths involving young drivers, fatalities where alcohol has been a contributing factor are all a testament to an epic research journey and partnership. Gold: Kantar Public and Fire and Emergency New Zealand Underpinned by a powerful approach to behavioural segmentation, this work has inspired both FENZ and ultimately the general public to think differently about fire and safety. Against a backdrop of complacency, this research highlighted the often hidden drivers behind behaviour around fire and safety issues such as context, assumptions, experiences and emotions. Hard to reach communities were included and methodologies were chosen and tailored to minimise socially desirable responses. New, more targeted communications addressing specific stakeholders and segments have driven results that are making a real impact where it matters the most. Gold:Ipsos and Breast Cancer Foundation NZ Extremely challenging environment to gain insights and understanding, especially respondents with Advanced Breast Cancer. The significant impacts and outcomes are a credit to the participating stakeholders, including the clinicians involved. The initiation of new patient support services in hospitals, additional funding for nurses, changes in hospital treatment practices and development of new ABC guidelines just a few great examples. This research partnership has already had a massive impact on many cancer patients lives and is destined to continue to do so especially as it has begun to be recognised globally.
SMALL BUDGET CATEGORY
(No Platinum) Gold: Ipsos and Mental Health Foundation Tight budgets demand creative solutions. Ipsos clearly put their listening skills to good use and their thinking caps on leveraging both local and global resources to help the Mental Health Foundation achieve their goals here. A great example of a close research partnership creatively making as big a difference in the world as possible given the resources that they have available to them. |
Thank you to our REAWARDS 2023 Judges: |
2023 REAWARDS Category JudgesJohn O'Toole (Chief Judge), Brandbiz Ltd. Kristin Luck (USA/international judge), ESOMAR President Clare O'Higgins, Look Good Feel Better Ant Rainger, Rainger & Rolfe Simon Ledrum, Commercial Communications Council Horst Feldhaeuser, Infotools Prof. Roger Marshall, AUT (retired) Bruce Pilbrow, Spirit of Adventure Trust Kay Bramley, Goodman Fielder Karin Curran, Curran Research Associates Nicola Legge, BNZ Adi Staite, Bamboo Emily Blumenthal, Sky New Zealand Galina Mitchelhill, Waka Kotahi | Industry Recognition Award JudgesRising Star Award Dr Catherine Frethey-Bentham, University of Auckland Lee Ryan, Springboard Ideas Nicholl Oblitas-Costs, IAG Colin Yee, Glasshouse Consulting Innovation, Insight Organisation of the Year and Insight Communication Awards Lindy Osborne, Kiwibank Hudson Smales, Thoughtfull Design Suzie Dale, ASB Bank Jason Shoebridge, NZ Institute of Economic Research Geeta Das, MBIE Sue York, The Research Society (Australia/International judge) Susanna Baggaley, RANZ Mark Finnegan, Clarity Insight |
Thank you to our REAWARDS 2023 sponsors: |
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