This year we celebrated 21 years of the effectiveness awards, the inaugural awards being held in 2000.This was held on 9th April at FISH at the Hilton Auckland.

There were 54 entries in 10 categories, with 24 awards presented in total.

DYNATA SUPREME AWARD

Colmar Brunton, the Collaborative Trust and Classification Office Te Mana Whakaatu
Breaking the taboo on youth and porn

INFOTOOLS INNOVATION AWARD

Colmar Brunton and Frucor Suntory
Unlocking the Magic Recipe - Translating consumer sensory preferences into a technical R&D brief,
leading to the creation of the successful Just Juice Pulp’d range

YABBLE SUSTAINED IMPACT AND EFFECTIVE PARTNERSHIP AWARD

Ipsos and Trustpower
Welcome to the Bundle - Trustpower’s journey from utility provider to household solutions supplier

IPSOS INSIGHT ORGANISATION OF THE YEAR AWARD

AA Insurance nominated by Colmar Brunton

RESEARCH FIRST INSIGHT COMMUNICATION AWARD

Research New Zealand and New Zealand Mountain Safety Council
Tramping safety videos save lives

QUALTRICS YOUNG RESEARCHER OF THE YEAR AWARD

Winner: Hanrie Le Roux of Ipsos

Finalist: Daniel Brownie of Colmar Brunton

Finalist: Emma Appleton of Colmar Brunton

JUDGES’ SPECIAL RECOGNITION AWARD

Fiftyfive5
COVID-19: Consumer Impact Monitor - A Covid monitor like no other

BUSINESS TO BUSINESS CATEGORY

Platinum: Perceptive and Xero
Data drives Xero's global understanding—and a 19% subscriber lift

Gold: Ipsos and ASB
Driving the Change: facilitating the transition from C-Sat to NPS for ASB Business division

Gold: Kantar, Xero and the Mental Health Foundation of New Zealand
Small business wellbeing

CONSUMER PRODUCTS CATEGORY SPONSORED BY NIELSENIQ

Platinum: Yabble and McDonalds New Zealand
Segmenting for growth

Platinum: Colmar Brunton and Frucor Suntory
Unlocking the Magic Recipe - Translating consumer sensory preferences into a technical R&D brief,
leading to the creation of the successful Just Juice Pulp’d range

(No Gold)

CONSUMER SERVICES CATEGORY

(No Platinum)

Gold: Yabble and Foodstuffs New Zealand
Keeping New Zealanders safe, supported and nourished during COVID-19 lockdowns

Gold: Ipsos and Trustpower
Welcome to the Bundle - Trustpower’s journey from utility provider to household solutions supplier

Gold: Perceptive and Contact Energy
Putting energy where it matters: a journey to customer first

FINANCIAL SERVICES CATEGORY

Platinum: Colmar Brunton and AA Insurance
Building trust and supporting customers through Covid-19 and beyond

Gold: Ipsos and ASB
ASB - Advocating for change

MEDIA CATEGORY SPONSORED BY NIELSEN

Platinum: Perceptive and Burger King
From trickle to stream - How Burger King grew their app revenue by over 90%

(No Gold)

SOCIAL, COMMUNITY AND NOT FOR PROFIT CATEGORY

Platinum: Colmar Brunton, the Collaborative Trust and Classification Office Te Mana Whakaatu
Breaking the taboo on youth and porn

Gold: Kantar and the Electoral Commission
Driving voter engagement amongst disengaged groups

Gold: Ipsos and The New Zealand Defence Force
A force for change

SMALL BUDGET CATEGORY

(No Platinum)

Gold: Sky New Zealand
Sky and Discovery Network– a renewed customer centric approach

READ THE JUDGES' CITATIONS HERE

John O'Toole (Chief Judge), Brandbiz Ltd.

Emily Blumenthal, Sky NZ

Kay Bramley, Goodman Fielder

Karin Curran, Curran Research Associates

Horst Feldhaeuser, Infotools

Paul Head, Commercial Communications Council

Elaine Koller, PRINZ

Nicola Legge, BNZ

Prof. Roger Marshall, AUT

Clare O'Higgins, Look Good Feel Better

Rick Osborne, Ramsgate Advisors

Ant Rainger, Rainger & Rolfe

Adi Staite, Bamboo

Jenny Stiles, Graeme Dingle Foundation

Julia van de Coolwijk, Pragmatic Marketing