Experience a design approach to future making for the NZ insights industry
This workshop will kick off with four different provocations for the future of customer insights in New Zealand. Our provocateurs include two fellows (Jesvier Kaur and Murray Campbell), a young researcher (Jenni Anderson) and a designer (Sherryn Macdonald from Experience Place).
Then experience how to generate and explore futures with workshop activities led by a UK designer who works with Thoughtfull Design. A sequence of activities will provide different ways of making the future using different materials. By focusing on materials and ideas, workshop participants will prototype potential futures for the industry. The prototypes that provide the greatest potential value from the workshop will be taken back by the Board of Research Association NZ for their strategic planning.
This workshop is targeted at young researchers, but all are welcome to attend.Workshop Facilitators:
Richard Shed is currently a Design Lead at Thoughtfull Design where he leads design and innovation projects, working alongside teams from businesses like Sky Sports, Air New Zealand, Kensington Swan, Frucor and Ngai Tahu Tourism to develop new products, services and experiences. Prior to that (in the UK) he worked as Principal Research Lead at Native Design, designing ‘integrated’ experiences for Pernod Ricard, Microsoft, Coloplast and Bowers and Wilkins.
Lee Ryan runs Springboard Ideas. In a previous career, she was a Regional Director for TNS working in Singapore and leading the qualitative practice across 33 countries when innovation was the key item on the agenda for clients. She came home via a stint in Melbourne working for Raspberry Strategy and Innovation. For the past couple of years, she has worked primarily as a Design Coach across large organisations both in Auckland and in Melbourne.
Please note that places are strictly limited, so book now!