The digital explosion.  Data driven marketing.  Design thinking. Customer experience. Customer analytics.  And more.


2017 Research Association Conference

After record-breaking attendance at the 2015 conference, the Research Association brings a day jam-packed with exciting speakers from a range of disciplines. This year’s conference explores the digital economy and the new insights ecosystem.

It will be a truly memorable experience. A chance to celebrate and prepare for a very exciting future.

To view the schedule, click on the button below.


With help from our wonderful sponsors:

Check out our fabulous keynotes!

We are thrilled to announce the first line-up of keynote speakers at the 2017 RANZ Conference who are guaranteed to challenge your thinking around the digital economy and the new insights ecosystem.

Dame Diane Robertson – Chair, Data Futures Partnership


Dame Diane’s presentation ‘A path to social licence: driving trusted data use’ will take us through Data Future’s recent engagement with thousands of New Zealanders that helped understand how they feel about their data being used. Dame Diane will set out what organisations should do to build their social licence for data use.

Roger Marshall - Professor of Marketing, AUT


Roger’s “Research in Marketing in a changing world” reviews the challenges facing business researchers in a world increasingly driven by big datasets and artificial intelligence, and makes some suggestions about a possible way forward.


Spencer Willis - 
CEO
Bloggers Club


Those who know Spencer, know he’s a man that doesn’t hold back on his thoughts! Hear from the man himself as he shares his love letter to an industry that was once the love of his life, and why he had to get away. Don't miss 'I love you but had to get away!'

Elizabeth May - Vice President APAC Research Now


Elizabeth’s presentation ‘Splice it, dice it and stitch it back together’ explores using split questionnaire design to improve data quality, efficiency, and the participant experience.


Check out the speakers and topics!


David Thomas, Chief Analytics Officer, Bank of New Zealand

David’s role as Chief Analytics Officer leads a centre of excellence at BNZ including Research, Lean Analytics, Data Science, Performance insight and Analytics Transformation. David will talk about BNZ’s lean analytics model that combines agile methods, human centred design, cross functional teams and analytics to develop customer interventions that see the team move from hypothesis to prototype handover in three weeks.


Margaret Reid, Customer Experience Manager, ANZ

Margaret’s presentation on ‘Bringing the customer alive in a large organisation’ will discuss how organisations can bring the customer into every day and strategic initiatives. “Customer” is often on a blueprint or a mission statement, but how do you get the business not just talk the talk, but walk the talk?

Glen Wright, Insights Manager, Auckland Transport

Glen’s role at Auckland Transport means he gets to stand at the intersection where customer stories meet company stories, and has access to more great methods and data about customers than ever before. Glen will talk about how it is critical to maintain a core understanding of customers in order to not lose sight of the people we work for and with.


Luke McKeown, Customer Experience Manager, Consumer, IAG

Insurance is generally a light touch, low involvement, consumer category. With an ever changing and competitive landscape, insurance providers are now relying more on delivering excellent customer experience to retain their fair share of the market. Luke will talk to us about IAG’s customer-centric transformation, where customer promises are now the foundation of any service or product they develop in order to remain ahead in the market.



Matt Meffan, Director, Vision Critical

Amidst the proliferation of data and all of the change that we’re experiencing, machines aren’t reducing the role of humanity, they’re amplifying it. How do we design insight programs where our big and small data streams enrich each other, simulate human relationships, and enhance the customer experience?


Duncan Stuart, Explorer, Kudos Organisational Dynamics

Always a crowd favourite, RANZ Fellow and Life Member Duncan Stuart’s talk ‘Conversations with your Toaster? Time for a Digital Detox!’ is a call for researchers to look at the social impact of the hyper-digital world, and a call for the promoters of this technology to include imagineers and experts in human psychology in the process of rolling out the next wave of smart digital wonders.

Horst Feldhaeuser, Group Client Director, Infotools Ltd

Automation, machine learning and AI are the new buzz words in Market Research. Horst’s presentation will explore what the differences are, where they’ve been already implemented and what the new frontiers may be.


Dr Will Koning, Chief Data Officer & Ana-Maria Mocanu, Data Scientist, Kantar

Will leads the Data Science team within Kantar NZ and will present examples of data integration and data science, and the impact these have had in helping our clients drive growth, reduce costs and improve service provision. Their talk will provide real-life examples including using big and small data to drive growth, unlocking the value of open data, using machine learning to drive decision making and overcoming the subjectivity of qualitative research with text analytics.


Mark Buntzen, Founder & Director, The Distillery

Mark is passionate about helping people create better products, services & experiences. His talk ‘Insights to Action’ will explore recent research, thinking and experiences around how we can effectively help clients translate research into compelling insights that galvanise action across their organisations, and build a culture of innovation.

Michael Wells, Graduate Consultant, TRA; Catherine Frethey-Bentham, Senior Lecturer in Marketing, the University of Auckland & Emily Bing, Account Director, Pureprofile

Following Michael’s postgraduate study in marketing at the UoA where his research focused on the market research industry, their presentation ‘Money talks, but will I?’ explores the human element of research in the digital age, and how understanding the differences in respondents on online panels can help researchers, clients and panel suppliers establish credibility and improve overall data quality.

Victoria Fedotova, Client Director, Kantar TNS New Zealand

Victoria’s presentation ‘From now to the future: research trends in the digital age’ explains why research is losing relevance with respondents and our survey metrics are losing relevance with clients. However, as the the industry is rebounding, if we embrace the change we will see better research outcomes for the clients, respondents and the industry. Victoria will cover off the primary drivers of this change and the key benefits that make research relevant in a digital world.


Nicola Legge & Jonathan Dodd, Research Directors, Ipsos

Amid the talk of big data and other developments that can both challenge and supercharge market research, it’s worth remembering the human element that is always necessary. Nicola and Jonathan’s presentation ‘Do Robots Dream of Electric Sheep? What Is and What Isn’t Changing in the NZ Market Research Industry’ turns the mirror on ourselves to see what can be learnt from both the data and the people.


Derek Brown, Country Manager ANZ, Survey Sampling International

Every day a client wants to axe 10%, 30% even 50% of their sample – because the participants failed their attention check. How can they trust any participants after that? But as researchers, we are seeking the truth. Derek’s presentation ‘Careful with that Axe, Eugene’ explores trust levels and experience dealing with participants one-on-one and how we can judge what data quality attention checks ought to look like, not what we wish them to look like.

Maxime Lapeyre & Damian Willems, New Zealand Trade & Enterprise

The market research team at New Zealand Trade and Enterprise has embraced the use of location analysis to provide insights better, faster and in a more digestible way.

Location analysis enables you to provide actionable insights by leveraging the power of mapping to illustrate patterns, trends, and relationships that would have remain hidden in tabular or report form.

Whether it’s finding the right street corner, neighbourhood, city or region, location analytics are key to unlocking new markets, and the good thing about it is you don’t have to be a data scientist to do it!

Bart Langton, Research Director - Head of Quantitative, Ipsos

This research uses Big Data and AI (machine learning-based) to identify behavioural patterns and patterns of behaviour vs its antecedents. The information and patterns unearthed by AI are examined in light of learning from behavioural science to evaluate their validity and what they tell us about how to change behaviour and achieve strategic objectives (e.g. customer experience, customer adoption of particular behaviours or products or services).


Why conference?

Hear about the benefits delegates enjoyed at the last Research Association NZ conference in 2015.

20/20 Powered by PechaKucha presentations

As we step closer to 14th September and the Research Association conference, it’s worth reminding you that work has already begun on ensuring the event is both stimulating and insightful.

A big part of that insight and energy comes from the “20/20 Powered by PechaKucha” presentations.

Over the last few months, brilliant young researchers from all facets of the industry have been competing to become finalists and claim their spot to present at conference. With the unenviable task of trying to reduce the field, Dr Catherine Frethey-Bentham with support from her sidekicks Lee Ryan & Spencer Willis, the finalists are:

  • Ishita Mendonsa from NeedScope
  • Catherine Hinder from Nielson
  • Matthew Bartlett from Auckland Council
  • Navneet Singh from Nielson

Congratulations to the 4 finalists and we wish them the best of luck on September 14th and also a massive well done to all the participants, it takes a lot of work to condense an insightful message into 20 slides per 20 seconds and have the skill and the guts to stand up in front of your peers and compete. We congratulate you all.

Click on the button below to secure your spot at conference.

Time left to the 2017 RANZ Conference

Save the date!

Venue: AUT, Sir Paul Reeves Building WA224. Entrance through WG

Workshop for Young Researchers: Future Making

Experience a design approach to future making for the NZ insights industry

This workshop will kick off with four different provocations for the future of customer insights in New Zealand. Our provocateurs include two fellows (Jesvier Kaur and Murray Campbell), a young researcher (Jenni Anderson) and a designer (Sherryn Macdonald from Experience Place).

Then experience how to generate and explore futures with workshop activities led by a UK designer who works with Thoughtfull Design. A sequence of activities will provide different ways of making the future using different materials. By focusing on materials and ideas, workshop participants will prototype potential futures for the industry. The prototypes that provide the greatest potential value from the workshop will be taken back by the Board of Research Association NZ for their strategic planning.

This workshop is targeted at young researchers, but all are welcome to attend.

Time and date: 9am to 1pm, Friday 15 September

Venue: Case Room 1, Level 0, Owen G Glenn Building, University of Auckland Business School, 12 Grafton Road, Auckland

Cost:

  • RANZ Members $49 + GST
  • Non-RANZ Members $69 + GST
  • If you attended the RANZ Conference at AUT on 14th September, then we invite you to attend this session free of charge (Note: for paying delegates only; non transferrable), you still must register.


Workshop Facilitators:

Richard Shed is currently a Design Lead at Thoughtfull Design where he leads design and innovation projects, working alongside teams from businesses like Sky Sports, Air New Zealand, Kensington Swan, Frucor and Ngai Tahu Tourism to develop new products, services and experiences. Prior to that (in the UK) he worked as Principal Research Lead at Native Design, designing ‘integrated’ experiences for Pernod Ricard, Microsoft, Coloplast and Bowers and Wilkins.

Lee Ryan runs Springboard Ideas. In a previous career, she was a Regional Director for TNS working in Singapore and leading the qualitative practice across 33 countries when innovation was the key item on the agenda for clients. She came home via a stint in Melbourne working for Raspberry Strategy and Innovation. For the past couple of years, she has worked primarily as a Design Coach across large organisations both in Auckland and in Melbourne.

Please note that places are strictly limited, so book now!


Sponsored by:




Research Association New Zealand (RANZ), PO Box 65 446, Mairangi Bay, Auckland, New Zealand.


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